U. S. MARINE CORPS

                        CIVIC ACTION EFFORTS IN VIETNAM

                            MARCH 1965 - MARCH 1966



                                       by


                        Captain Russel H. Stolfi, USMCR


                               Historical Branch

                                  G-3 Division

                        Headquarters, U. S. Marine Corps

                                     1968





                                

                             FIGURE NOT AVAILABLE

     A young boy, hopelessly crippled as well as orphaned, receives a ray of 
happiness from an unusual source.  The Marine Corps, a professional combat 
force, moves in to win the rural population in the ancient game of guerrilla 
warfare. (photograph courtesy of GySgt Russell W. Savatt)





 
                                    FOREWORD

     The origin of this pamphlet lies in the continuing program at all levels 
of command to keep Marines informed of the ways of combat and civic action in 
Vietnam.  Not limited in any way to set methods and means, this informational 
effort spreads across a wide variety of projects, all aimed at making the 
lessons learned in Vietnam available to the Marine who is fighting there and 
the Marine who is soon due to take his turn in combat.

     Our officers and men in Vietnam are deeply involved in efforts to improve 
the situation of the Vietnamese people. This pamphlet tells the story of the 
first formative year of civilian-aid policies, programs, and actions of the 
III Marine Amphibious Force.  To write the study and to perform the extensive 
and involved research necessary to document its text, the Marine Corps was 
able to call upon a particularly well-qualified reserve officer, Captain 
Russel H. Stolfi, who volunteered for several months of active duty in the 
spring of 1967 for this purpose.  In civilian life, Captain Stolfi, who holds 
a doctor of philosophy degree in history from Stanford University, is 
Assistant Professor of History at the Naval Postgraduate School, Monterey, 
California.

     The pamphlet is based largely on sources available in the Washington 
area, including the records of various activities of the Departments of 
Defense and State, of the CARE organization, and of the Office of the 
Administrative Assistant to the President.  Other sources include 
correspondence and interviews with participants in the actions described.  In 
some cases documents from which information was taken are still classified, 
however, the information used in the text is unclassified.

                                         H. NICKERSON, JR.
                                Major General, U. S. Marine Corps
                                  Assistant Chief of Staff, G-3


REVIEWED AND APPROVED: 9 January 1968



                                    CONTENTS


                                                           Original    On-Line
                                                             Page       Page


Foreword                                                       i           5

Chapter  I:       The Changing Pattern of War:  Marine         1           7
                    Corps Civic Action

Chapter  II:      The Governing Institutions of the            4          12
                    Republic of Vietnam:  March 1965-
                    March 1966

Chapter  III:     Military Civic Action in Vietnam            11          19

Chapter  IV:      The Landing of Major Marine Corps Air       15          25
                    and Ground Forces in South Vietnam
                    and the Early Development of Civic
                    Action:  March-July 1965

Chapter  V:       The Turning Point in Civic Action:          34          46
                    August 1965

Chapter VI:       Accelerating the Pace of Civic Action:      42          56
                    The Challenge of support for Rural
                    Construction (September-December 1965)

Chapter VII:      A New Calendar Year:  Patterns of Civic     61          77
                    Action in January-March 1966

Notes                                                         82         102

Appendix          Contents of CARE kits provided through      96         116
                    Reserve Civic Actions Fund for Vietnam





 
                                   Chapter I

                          The Changing Pattern of War:
                           Marine Corps Civic Action


     It was early evening and the Viet Cong platoon made its way towards the 
bridge over the River Phu Bai a few miles southeast of Hue, the former royal 
capital of Vietnam.  Pham Van Thuong, card carrying communist party member and 
commander of the platoon, could only have felt comfortably at home.  He had 
been born a few miles from his present location.  Most of Thuong's short life 
had been spent close to his birthplace near Hue/Phu Bai where the Marine Corps 
was now located.  Thuong had played, gone to school, and helped his parents in 
household chores like myriad other children in Vietnam.  He had also seen the 
war against the French, travelled briefly in North Vietnam, and now was 
participating in a war against a government of his own people in Saigon.  
Thuong was tough physically and at ease in his early evening environment and 
revolutionary task.  The Viet Cong were rulers of the night.  Thuong probably 
felt little anxiety about the presence of the Popular Forces which had been 
organized by the local, government to resist the Viet Cong.  This euphoria was 
merciful.  Pham Van Thuong had only a few more minutes to live.<1>

     The Combined Action Company (CAC) ambush had been set carefully and 
professionally.  Marines and Popular Forces had worked together for almost 
four months in the Hue/Phu Bai area, and the combination of Marine Corps 
firepower and discipline and Vietnamese familiarity with the terrain had 
become literally a killing one.  At about 2030 on the evening of 29 November 
1965, the handful of hunters sensed the presence of the Viet Cong.<2>

     Pham Van Thuong possibly never heard the rifle fire which struck him 
down.  No warning had been given.  Thuong's final thoughts will never be 
known.  Probably they were the mundane military ones concerning the soundest 
way to cross the bridge into the hamlet of Phu Bai (VI).<3>  Small arms fire 
from the CAC-3 ambush at the bridge shattered the Viet Cong platoon.  Fortune 
was not with either Thuong or his men.  The latter fled southward where they 
were hit by CAC-4.  Then they headed westward into the hills passing through 
blocking artillery fires on the way.  (See Sketch Map).

     Since the Marine Corps had formally arrived in Vietnam in March 1965, it 
had learned a lot about the other war, i.e., the struggle against the 
clandestine apparatus of the Viet Cong (the Viet Cong infrastructure).  This 
was no surprise because the Marine Corps was a professional military 
organization which existed to learn swiftly from the shock of combat.


                                     1



Vietnam was a combat experience that differed little in many of its lessons 
from other parts of the world; and, Marines had fought and operated in 
practically all of them.  In Vietnam in November 1965, as Thuong's platoon 
advanced towards the Phu Bai River, the Marine Corps was as confident of 
producing a professional effort as it had been in Korea during the winter and 
Guadalcanal in the summer.

     But Vietnam offered special frustrations.  The original mission, to 
secure enclaves in the northern region of Vietnam containing air and 
communications installations, was simplicity itself.<4>  The Marine air-ground 
team promptly occupied those areas and secured them.  Equally promptly the 
Marine Corps leaders sensed the futility of defending a few bits of level 
terrain to support long-range air bombardment.  Under Marine Corps noses the 
Viet Cong controlled much of the countryside. They had capitalized on the 
instability of the Vietnamese government from 1963-1965 to push deeply into 
the lowland and coastal parts of the northern region.<5>  Outside of the major 
cities movement was possible only during daylight, and a sullen, fearful 
peasantry became omnipresent.  When night fell, the forces of the Vietnamese 
government retracted into various brittle defensive points and the small 
numbers of hard, well-armed Viet Cong roamed at will.<6>

     Targets were available for Marine Corps units in the form of Viet Cong 
main forces; these were conventionally organized military formations.  At 
carefully selected times the main forces engaged units of both the Army of the 
Republic of Vietnam (ARVN) and the Marine Corps.  But the precious main forces 
made it a rule to initiate only battles in which success was mathematically 
predictable.  Normally they were beyond knowledge and reach.  Furthermore, the 
destruction of main force units of the Viet Cong yielded little result.  
Phoenix-like, new forces arose from the ashes of the old.  The Viet Cong 
infrastructure was the life-giver to destroyed units through its ability to 
recruit from among the peasant masses.  At the same time the terroristic 
apparatus of the infrastructure ensured the neutrality of the Vietnamese 
peasant.  The ultimate enemy of the Vietnamese government and the Marine Corps 
was everywhere, yet nowhere.  The key to the detection of the Viet Cong 
infrastructure lay in the Vietnamese peasantry, comprising approximately 80 
percent of the total population.  The peasants alone could eradicate the Viet 
Cong by exposing their presence and movements to the allied forces.  Properly 
armed and supported, the peasants themselves could destroy the Viet Cong in 
personal vendettas engendered by the all-pervading form of Viet Cong 
discipline, terror--the threat and consummation of death sentences against 
recalcitrant peasants.

     Positive security against Viet Cong violence was needed to extract the 
presence and movements of the rural communist revolutionaries from the 
uncommitted peasantry.  Security in


                                     2




 

                                

                             FIGURE NOT AVAILABLE

     The concept of the Combined Action Company (CAC) was originated in the 
Hue/Phu Bai TAOR in August 1965.  In this photograph taken on 21 September 
1965, 1stLt Paul R. Ek, commander of the original CAC, makes a point with two 
members of his newly-formed company.  (USMC A185800)


                                 

                             FIGURE NOT AVAILABLE

     Summit conference: the basic unit of the Combined Action Company was the 
CAC squad.  In this photograph, Sgt David W. Sommers (second from right), 
squad leader and the Marine responsible for the protection of Thuy Tan village 
in the Hue/Phu Bai TAOR, talks over the report of one of his lance corporals.  
(USMC A185759)


                                     2a



                                 

                             FIGURE NOT AVAILABLE

     Sketch Map of Combined Action Company Ambush at the Phu Bai Bridge.


                                       2b




 
conjunction with an aggressive program of rural development, revolutionary in 
the sense of its far-reaching and rapid benefits for the peasantry, were the 
keys to success.  Obviously the Marine Corps could not provide security in 
every village and hamlet.  Security and development would rest upon the 
peasants themselves in conjunction with effective local governing officials.  
But the Marine Corps could assist in many ways in the reestablishment of 
security by the Vietnamese government.  In one experiment Marine Corps and 
local rural defense forces, i.e., Popular Forces, recruited and controlled at 
the village and hamlet level, were formed into CACs whose platoons were to be 
trained by the Marine Corps to provide 24-hour local security.  The CACs were 
one of many Marine Corps responses to the ultimate problem of reestablishing 
local government in the hands of the Government of Vietnam (GVN) and freeing 
the peasants from the Viet Cong terror.<7>

     The CAC under the command of First Lieutenant Paul R. Ek was the first of 
the integrated Vietnamese and Marine Corps defense and training units.  The 
CAC was under the supervision of the 3d Battalion, 4th Marines, and operated 
in the Hue/Phu Bai enclave southeast of Hue, a city rich in the trappings of 
Vietnam's historical heritage.<8>  Each of its platoons included one Marine 
Corps rifle squad, and the mission of the Marines was to train the Popular 
Forces to fight successfully against the Viet Cong anywhere, anytime.  In one 
small way a new wind was blowing through Vietnam.

     One of First Lieutenant Ek's squads had been responsible for the 
successful ambush on 29 November 1965 with its professional request for 
artillery fire, subsequent coordination with another ambush squad, and the 
calling of blocking artillery fires (see Sketch Map).  The new wind passing 
through Vietnam carried with it a hardness of will and expertise of operation 
that would destroy the enemy on his chosen ground--among the peasantry.  
Popular Forces would be trained which would be capable of dominating the 
countryside not only during familiar day but especially during the dreaded 
night.  Behind the screen of effective Popular Forces, expert cadres, i.e., 
core or nucleus personnel, trained by experts at the national level would 
destroy the Viet Cong infrastructure.  Large units of the Marine Corps and the 
ARVN would keep at bay and destroy the Viet Cong main force and the Army of 
North Vietnam.  The death of Pham Van Thuong represented something more than 
an isolated incident.  The first fully coordinated effort to defeat the Viet 
Cong was emerging.  Military civic action, expressed in security measures like 
the CAC concept would provide the link between the war against the enemy main 
forces and the reestablishment of political control by the GVN at the grass 
roots level.


                                     3



                                  Chapter II

             The Governing Institutions of the Republic of Vietnam
                            March 1965 - March 1966


                                   Background


     Late in 1955, a national referendum in South Vietnam deposed the head of 
state, Bao Dai, and chose Prime Minister Ngo Dinh Diem as President of the 
Republic of Vietnam.  By 26 October 1956 a constitution had been promulgated 
providing for a strong executive, a unicameral national assembly, and a 
judicial system with safeguards for individual rights.  Diem proved to be an 
effective leader; he was able to consolidate his political position and 
eliminate the private armies of the religious sects.  With U. S. aid he built 
a formidable national army, established a system of administration, and made 
progress towards reconstructing the national economy.  But Diem's progress 
threatened North Vietnamese hopes for a unification of the Vietnamese people 
under northern domination.  Simultaneously, Diem's lack of progress in 
bringing about more rapid social, economic, religious, and political 
readjustments supported indigenous unrest in the south.  Between 1956-1960 the 
Viet Cong, a melange of northern and southern communists, began and then 
expanded a campaign to destroy the stability of the southern government and 
move into the resulting vacuum.  By 1960 the control of the movement had 
slipped decisively into the hands of the Hanoi government because of the 
stubborn resistance of Diem and his American-supported army and 
administration.<1>

     Between 1960-1963 the Viet Cong movement made crucial gains in South 
Vietnam.  The violent communist tactics of murder and intimidation of the 
personnel of the Republican government destroyed the government's political 
apparatus over large parts of rural Vietnam.  The Viet Cong occupied the void 
and using techniques dating back to 1917 established an ominous shadow 
government which in many rural areas possessed more substance than anything 
which slain Republican officials could provide.  By late 1963, the Diem 
government, was no longer able to cope with the armed, disciplined, and 
intellectually coherent movement which threatened its existence.  The 
Vietnamese Army moved inexorably into the position of political power.

     During several violent days, 1-4 November 1963, a military coup overthrew 
the Diem regime, suspended the constitution of 1956, and dissolved the 
national assembly.  The success of the Viet Cong and the agitation of the 
Buddhists against the Diem Republic had forced a change of government by the 
armed forces.<2>  The revolutionary leaders centralized power in a 
Revolutionary


                                     4




 
Military Council which announced its intention to reinstall civilian 
leadership as soon as possible.  Between November 1963-November 1964 the 
Vietnamese armed forces split their efforts between political and military 
operations.  The Viet Cong made enormous gains during this period.  The 
temporary nature of the national government weakened the resolve of the 
governing officials.  Simultaneously, the enforced participation of the 
military leadership in politics restricted effective military operations.  By 
4 November 1964, civilian leadership had been reintroduced into the 
government:  Tran Van Hung became prime minister and Phan Khac Suu became 
chief of state.  By the turn of 1965, however, Viet Cong gains during the 
continual progression of temporary national governments ruled out the survival 
of any democratic, civilian government.  The armed forces remained the 
critical element of stability early in 1965 and forced a readjustment of the 
civilian government during the period 27 January-16 February 1965.<3>  The 
continuing instability of the government and the concomitant Viet Cong gains 
forced the intervention of ground combat forces of the United States in March 
1965.


                      The Critical Situation of Early 1965

     The U. S. intervention of early 1965 required time for the buildup of 
significant physical force and even more time for the formulation of an 
effective program of support for the Government of Vietnam.  The Vietnamese 
political situation continued to deteriorate, and on 11 June 1965 the civilian 
government, which was unable either to resolve the problem of a new 
constitution or to cope with the accelerating scale of Viet Cong operations, 
asked the armed forces to assume the responsibilities of the national 
government.  The armed forces responded by 19 June 1965 with the creation of a 
Provisional Convention (preliminary constitution) which vested supreme power 
in a Congress of the Armed Forces.  This military government has been called 
the Ky government because of the position of Air Vice Marshal Nguyen Cao Ky 
both as prime minister and de facto leader of the state.<4>

     The Marine Corps arrived in Vietnam under frustrating circumstances.  No 
clear-cut case of foreign aggression was in evidence and the Government of 
Vietnam in March 1965 was a temporary one which was obviously unable to deal 
with the revolutionary situation.  The Marine Corps found itself in the 
position of defending an airbase in the Da Nang area in support of an 
authoritarian civilian government which was soon to be changed to a more 
authoritarian military government.  The enemy, the Viet Cong, was a band of 
North Vietnamese-influenced communists characterized by an appealing program 
for change.  But the Ky government, the authoritarian military one, made 
persistent claims that it had no interest in permanent power and the 
communists proved to be so closely associated with the


                                     5



Hanoi government that little doubt was left about the unification of the two 
Vietnams under northern domination in the event of the triumph of the Viet 
Cong.  If the South Vietnamese people had wanted that unification the United 
States would have had little justification for its intervention in early 1965.  
But the deliberate attempted murder of the Government of South Vietnam during 
the period 1959-1965 represented a method of change which was intolerable 
morally.  Finally, the Viet Cong movement was too well organized to pass as a 
spontaneous rural uprising.  Viet Cong brutality and organization were coldly 
efficient.  So much efficiency so close to North Vietnam revealed the threat 
of the introduction of an ideology detrimental to U. S. interests.


                 The Formation of a Durable Military Government

     The Ky government of June 1965 bore the load of almost ten years of 
Vietnamese struggle against a calculated attempt to destroy the governments of 
Vietnam.  The government was a last-ditch military one based on the unity of 
the officer corps of the armed forces.  The officer corps provisionally vested 
the sovereignty of the Vietnamese state in the Congress of the Armed Forces.  
The executive arm of the Congress was the National Leadership Committee which 
exercised the powers of the Congress and directed governmental affairs.  The 
Chairman of the National Leadership Committee, who was in effect the head of 
state, was Lieutenant General Nguyen Van Thieu.  Directly below the Leadership 
Committee was the Central Executive Committee whose chairman was Marshal Ky.  
He was the central figure in the government and acted as prime minister.  Ky 
had the authority to organize the executive branch of the government and to 
propose to the Chairman of the National Leadership Committee all cabinet 
appointments.  The center of national power lay ultimately in the National 
Leadership Committee which was comprised on 19 June 1965 of nine members of 
the armed forces including Ky as Commissioner for the Executive.  Each Corps 
Commander was represented on the committee also; and, because of the presence 
of combat soldiers under the Corps Commanders, each commander was a center of  
armed influence in he state.<5>

     The prime minister controlled Vietnam through a cabinet of several 
ministers and numerous secretaries of state.  He appointed and replaced all 
public officials; approval by the National Leadership Committee was required 
only in the case of Province Chief, Director General,or higher.  Mayors of the 
autonomous cities and the Prefecture of Saigon were also appointed by the 
prime minister.  Below the national level a vast hierarchy of local government 
existed.  Four Corps Areas or Regions existed in which the senior governmental 
delegate has the military commander.  The Commanding General, III Marine 
Amphibious Force, became the senior military advisor to the


                                     6




 
Vietnamese general commanding I Corps ( the First Region) in August 1965.  
Subordinate to the Vietnamese Corps Commanders were the Provincial Chiefs who 
directed the efforts of the District Chiefs and carried out the functions of 
government at the provincial level.  The Province Chiefs, who were advised by 
elected Provincial Councils, provided extensive services for the Vietnamese 
people and were supported by technical assistants from the national 
ministeries.  Below the provinces (43 in number) were ranged districts (234), 
grouped villages (2558), and hamlets (13,211).  Most of the population of 
Vietnam was rural and resided in the hamlets.  The national government 
ultimately contacted most of the population at the hamlet level, i.e., the 
grouped villages were units of administrative convenience and were comprised 
of a certain number of hamlets, usually four to six.<6>


                                 The Viet Cong

     The Viet Cong had concentrated their attack on the Government of Vietnam 
by destroying the governing officials at the hamlet and village levels.  The 
Viet Cong emphasized the political aspects of the struggle and replaced slain, 
kidnapped, and terrorized officials with communist or communist-appointed 
officials.  The communists formed a government within a government and 
literally stole the bodies and minds of the peasants by a combination of armed 
force and astute rural propaganda.  But the appeal to force is central in the 
Viet Cong movement and has remained, in combination with superlative 
organization, the main strength of the movement.  The following comment 
illustrated the strength of the Viet Cong appeal to the peasantry but also 
revealed striking weaknesses.  A village elder characterized their rule by 
saying:

     If you do as the Viet Cong say they are very correct.
     They never steal.  They tax.
     If they take a chicken they pay.
     If you do not cooperate, they shoot you in the stomach.<7>

     The Viet Cong generated much fear amongst the rural population of South 
Vietnam by their policy of balanced ruthlessness.  In areas where the 
Government of Vietnam was unable to provide security for its citizens, the 
Viet Cong were able to swim undetected in a sea of terrorized humanity.  
Simultaneously, the Viet Cong made exaggerated promises of a better life for 
the Vietnamese peasant.  Government projects were ridiculed, harassed, and 
destroyed by the rural Robin Hoods who had to produce no results until they 
were in power.  The Viet Cong used promises of a better future with the 
reality of present violence to erode the influence of the Republican 
government.  The Republic could succeed against the movement only by the 
implementation of a more effective program designed to win back the fearful 
rural masses.  The harsh geographical reality of a


                                     7



hostile border abutting on Vietnam in the North made the chances of 
unsupported government success against the Viet Cong problematical.<8>


                      Vietnamese Rural Construction (1965)
                      and Revolutionary Development (1966)

     In 1965 with disaster staring it in the face, the Vietnamese government, 
with the urging of the U. S. Mission Council in Vietnam, executed a 
well-conceived rural pacification plan.  Improved civil/military coordination 
was achieved and significant changes in terminology were made during the year.  
For example, on 5 April 1965 the government supplanted the term pacification 
with the new one, rural construction.  But the instability of the government 
during the first half of 1965 slowed the release of funds for the rural 
construction program.  The national government did not release monies until 
April 1965, and the program was further slowed by changes in the national 
organization for rural construction and finally the death of the Minister of 
Rural Construction in August 1965.  As a result, the government's  
accomplishments in rural construction in 1965 were slight.  But the 
combination of the Ky military government and massive U. S. ground and air 
forces prevented decisive Viet Cong success even though the allies produced no 
forward momentum of their own.<9>

     Prime Minister Ky initiated planning for 1966 rural construction in 
September 1965 when he requested that the U. S. Mission Liaison Group help to 
determine the National Priority Areas for Rural Construction in 1966.  The 
reason for the establishment of those areas was to ensure the concentration of 
national resources in vital areas of the country.  The government established 
four priority areas for the calendar year 1966.  The area around Da Nang, 
Quang Nam Province, became one of them.<10>

     Planning continued in November and December 1965 and on 15 December 1965, 
the Vietnamese Joint General Staff published Directive AB 140 as the basic 
military plan for support of rural construction in 1966.  The directive 
assigned Corps Priority Areas in addition to the national areas and directed 
the holders of real power in Vietnam, the Corps Commanders, to support rural 
construction in their areas.  The combined campaign for 1966 was published by 
the U. S. Military Assistance Command and the Vietnamese Joint General Staff 
on 31 December 1965 and linked the U. S. and Vietnamese military plans with 
rural construction.  But progress was slow in 1966.  Civilian rural 
construction activities suffered from the lack of trained cadres, i.e., 
organizing personnel, to provide the leadership at the hamlet level for the 
reestablishment of government control.  But the government continued to press 
for rural improvement and its determination was revealed in the change of the


                                     8




 
term rural construction to the more forceful expression, revolutionary 
development. With the graduation of the first revolutionary development cadres 
in May 1966, and the aggressive leadership of the Minister of Revolutionary 
Development, the government's program began to edge forward after the middle 
of 1966.  Military activities proved to be the vital flaw in the revolutionary 
development program.  The government planners bad not given enough firm and 
precise direction to the armed forces regarding their role.  The Vietnamese 
armed forces continued to carry out the task of combatting the main force of 
the Viet Cong and failed to provide the security required to ensure the 
success of the revolutionary development groups.  Security devolved on the 
Regional and Popular Forces; but, they remained too weak to provide adequate 
security without substantial reinforcement by the Vietnamese army.

     Rural construction had become by December 1965 the thread which 
productively held together the military and the civil efforts of the Republic.  
The plans for rural construction not only coordinated the Republican military 
and civil activities but also related them to the U. S. and Free World 
military, political, and humanitarian aid programs.  Rural construction became 
the government's coordinated plan for survival.  No Ministry of Rural 
Construction existed in Vietnam throughout 1965.  By 12 October 1965, however, 
a Secretary of State for Rural Construction had been created and Aspirant 
General Nguyen Duc Thang became first holder of the position.  Later, in the 
national government's reorganization of 21 February 1966, General Thang became 
Secretary of State for Revolutionary Development within the Ministry of War 
and Construction.  By July 1966, however, Thang had become Minister of 
Revolutionary Development with two secretaries of state operating under his 
direction.<11>

     Rural construction evolved from late 1965 onwards as the attempt of the 
national government to reestablish its control over the basic, traditional 
Vietnamese political groupment--the hamlet.  Hamlets had been part of 
Vietnamese peasant life for over two millenniums; they were political bedrock 
for the Vietnamese nation.  The importance of the hamlet was shown in the late 
1940's when the Viet Minh, rural revolutionaries extraordinary, were forced to 
create the grouped village, an administrative superstructure used to control 
the hamlets.  But the grouped village existed in Vietnam only insofar as it 
was comprised of a certain number of hamlets.  The war has been fought around 
the latter which have borne the brunt of destruction.  General Thang, with a 
keen sense of historical reality, recognized their importance for both sides 
in the present struggle.  He designed the revolutionary development program to 
rebuild the basic structure of traditional Vietnamese life and at the same 
time bring about beneficial change in the life of the Vietnamese peasant.<12>


                                     9



     The spearhead of the rural construction program had been the People's 
Action Teams (PATs), 40-man groups which began the process of political and 
social change in secured areas.  At the end of 1965 the Vietnamese began to 
train more effective personnel called Revolutionary Development Cadre (RD 
Cadre) who were organized into 59-man Revolutionary Development Groups (RD 
Groups).  General Thang's most important task, outside of coordinating the 
support of the Vietnamese and the U. S. governments behind revolutionary 
development, has been the training of the young men who would drive the 
program into the political and social foundation of Vietnam.  The battlefield 
of the struggle for change in 1965 and 1966 was in the areas where the PATs 
and later the RD Groups were committed.  The Marine Corps quickly sensed the 
importance of revolutionary development and by the turn of 1966 emphasized 
civic action and psychological warfare in direct support of revolutionary 
development.


                                     10




 
                                  Chapter III


                        Military Civic Action in Vietnam

     Military civic action is something which used the formidable potential of 
armed and disciplined military organizations to accomplish difficult civil 
tasks.  History had shown that men could do anything with bayonets except sit 
on them, and this general notice was well taken in the case of Vietnam.<1>  In 
Vietnam, sitting on bayonets in the 1960s would have been using the Allied 
armed forces only for large unit actions against the elusive main forces of 
the Viet Cong.  But had the Allies followed that course of action, the 
struggle for control of the Vietnamese peasantry by the GVN would have 
remained unaffected because the Viet Cong infrastructure would have been more 
than a match for the local Vietnamese government.  The Allied armed forces 
were the most effective organizations for the supression of the guerrilla 
terror and had to be used in a concept which was balanced between combat 
against the main forces of the Viet Cong and security for local government. 

     Well before intervening with major ground forces at the request of the 
GVN in 1965, the U. S Government had realized the importance of military 
organizations in accomplishing beneficial change in countries which were 
modernizing themselves. By 1962, "U. S. military and assistance legislation 
and directives provide [d] that military assistance programs should encourage 
the use of local military and paramilitary forces in developing countries on 
projects helpful to social and economic development."<2>  The U. S. Government 
encouraged the use of the ARVN for operations in support of pacification.  But 
the ARVN operations were weakly developed because of the expressed view that 
economic and social aid by the armed forces should not "detract from 
capabilities to perform primary military missions."<3>

     Operations against the main force of the Viet Cong, however, were only 
one part of the ARVN struggle to support the central objective of the war in 
Vietnam.  That objective--the creation of a Government of the Republic of 
Vietnam viable enough to crush the insurgency and to resist future aggression 
--was too difficult to tie up the ARVN simply in the defense of fixed 
installations and actions against the main force of the Viet Cong.  In the 
existing war the immediate objective was to create a civilian population 
confident enough of the protection of the GVN to expose the presence and 
movements of the insurgents.  The central reality of the war was a Vietnamese 
population which was overwhelmingly rural.  As a result, both the ARVN and the 
Marine Corps had to support local, rural government scattered through myriad 
hamlets and connected by a primitive communications


                                     11



network.  Marine Corps support, for example, had to range far beyond the 
static defense of air installations.


                               Rural Construction

     The Marine Corps, however, was an organization which did not exist to 
create a program for viable government in a foreign state.  That program lay 
with the GVN, and existed in spite of the dislocation of 1963-1965.  In 1965, 
rural construction was the term describing the government's program to secure 
the central objective of the war.<4>  The government's plan was a sound one 
which concentrated on the central reality of life in the new state--a 
primitive, rural way of existence.<5>  The program was of paramount importance 
to the Marine Corps.  Success of the program promised victory over the Viet  
Cong, stability for the Republic, and the release of U. S. military forces.  
The rural construction program was comprised of:

        The integrated military and civil process to restore, consolidate,
     and expand governmental control so that nation building [could] 
     progress throughout the Republic of Vietnam.  It consist[ed] of those
     coordinated military and civil actions to liberate the people from VC
     control, restore public security, initiate political and economic
     development, extend effective government authority and win the willing
     support of the people towards those ends.<6>

     The definition was dry but the program was important.  How was military 
civic action related to rural construction?  Civic action was largely the 
friendly military plan of support for rural construction.  It existed in close 
coordination with large and small unit combat operations against the Viet 
Cong. Military civic action in March 1965 was by theoretical definition 
primarily a function of the ARVN.  But no directives existed discouraging  
U. S. military participation in civic action; to the contrary, U. S. military 
forces were encouraged to participate.  The following Marine Corps definition 
of military civic action concentrates on the role of the indigenous armed 
forces in the support of government but it also ties in the efforts of U. S. 
forces:

        The use of preponderantly indigenous military forces on projects
     useful to the local population at all levels in fields such as 
     education, training, public works, agriculture, transportation,
     communications, health, sanitation, and other contributing to 
     economic and social development, which would also serve to improve 
     the standing of the military forces with the population (U. S. forces
     may at [any time] advise or engage in military civic actions in 
     overseas areas).<7>


                                     12




 
                                 

                             FIGURE NOT AVAILABLE

     Combined Action Companies had two missions.  The first was that of 
providing security for Vietnamese peasants.  The second, shown here, was the 
encouraging of self-help projects among the villagers.  In this scene Cpl Earl 
J. Suter helps to build a shelter for his CAC squad at Thuy Luong two miles 
south of Hue/Phu Bai on 25 September 1965.  (USMC A185707)

                                 

                             FIGURE NOT AVAILABLE

     Food for the needy: the Distribution of food began to reach major 
proportions by the end of 1965.  In this photograph taken at Tra Kieu near Da 
Nang on 17 August 1965, two officers of MAG-16 present supplies received from 
the U.S. Agency for International Development to the village priest for 
distribution to the local orphanage and old people's home. (USMC A184979)


                                     12a



     This general definition was valid for the military organizations of 
states throughout the world in the process of peaceful technical change.  But 
the definition was not precise enough for the Vietnamese situation.  In 
Vietnam, military civic action served to link together the formal combat 
effort of the military forces with the political, social, and economic 
reconstruction efforts of the GVN.  Civic action harnessed energies of both 
the ARVN and the Marine Corps, which remained after the formal combat 
commitments, to the tasks of rural construction.


                     The Place of Marine Corps Civic Action
                             in the Vietnamese War

     The question then arose:  where did Marine Corps civic action fit in with 
the overall struggle in Vietnam?  This question had to be answered before the 
civic actions of the Marine Corps could have real meaning.  Chart Number One 
presents the situation graphically.  The total Marine Corps effort in the 
triple sense of large unit, counterguerrilla, and civic actions was part of a 
larger effort to control and reconstruct Vietnam and to defeat the Viet Cong.  
The Commanding General, III Marine Amphibious Force (CG, III MAF) was highly 
placed in the U. S. chain of military command and after August 1965, he 
functioned as Senior Military, Advisor to the Vietnamese general commanding 
the First Military Region.  Additionally, the CG, III MAF, coordinated his 
operations with the programs of the  various U. S. Government agencies and 
departments.  The Vietnamese political effort was controlled by the general 
commanding the First Military Region; but that effort functioned largely 
through the local civilian officials who were supported technically by the 
national ministeries.<8>

     Marine Corps civic action also had to be set in the political context of 
U. S. involvement in a revolutionary situation in a sovereign state.<9>  The 
basic premise of U. S. involvement was the protection of U. S. and Free World 
interests in SE Asia.  These interests were best served by the support of the 
existing Government of Vietnam.  But because of the political sovereignty of 
Vietnam, U. S. support for the Vietnamese government had to take the form of 
support for that government's chosen plan for survival.  For example, large 
unit ground actions by the Marine Corps were ultimately effective only if they 
reinforced the stability of the South Vietnamese government and advanced its 
survival plan.


                                     13




 
                      The Coordination of Civic Action and
                         Vietnamese Plans for Survival

     Marine Corps civic action had to be coordinated with all of the 
activities supporting Vietnamese revolutionary development and had to take 
into account the total availability of resources to be really effective.<10>  
For example, Marine assistance in the construction of a hamlet schoolhouse was 
a frustrating event for the local population and the Marine Corps alike if no 
teachers were available to grace the school.  The Marine Corps was unable to 
create Vietnamese teachers, and the local hamlet or village government was 
also unable to manufacture them.  Coordination with the higher levels of 
government concerning the availability of both human and material resources 
was one of the keys to success.  Generally the Marine Corps had to coordinate 
with the following general entities: (1) the Vietnamese government (district, 
provincials regional levels), (2) U. S. Government agencies and departments 
and (3) private U. S. relief organizations.  Coordination was mandatory if any 
lasting effect were to be obtained from civic action.  It was probably 
accurate to say that effective Marine Corps civic action began with Major 
General Lewis W. Walt's formation in August 1965 of a Joint Coordinating 
Council for the I Corps Tactical Zone (ICTZ).  General Walt, who had become 
commanding general of the III Marine Amphibious Force (III MAF) in June 1965, 
was aware of the immense process of historical change taking place in Vietnam 
and was determined to join that process and reinforce in a direction favorable 
to the Vietnamese government.<11>

     The direction which was sensed by him as being decisive in midsummer 1965 
was support of Vietnamese rural construction. By August 1965, with his 
appointment as Senior Military Advisor to the Commanding General, I Corps, 
General Walt began to implement a coordinated civic action program with the 
formation of a council which would include representatives of all of the 
organizations in the I Corps Tactical Zone supporting rural construction.  The 
purpose of the council was to coordinate the services and resources of all 
organizations military, civilian and private, in support of rural 
construction. The thread which began to run through Marine Corps civic action 
after August 1965 was that of self-effacing support for Vietnamese rural 
construction.


                                      14



                                 

                             FIGURE NOT AVAILABLE

                                CHART NUMBER ONE
            US/GVN REVOLUTIONARY DEVELOPMENT STRUCTURE - MARCH 1956


                                     14a




 
                                   Chapter IV

            The Landing of Major Marine Corps Air and Ground Forces
                   in South Vietnam and the Early Development
                       of Civic Action:  March-July 1965


                                   Background

     By March 1964, the United States Government realized that its hopes of an 
early ending to the conflict in South Vietnam were premature.  General Maxwell 
D. Taylor, Chairman of the Joint Chiefs of Staff, stated that the Viet Cong 
had taken advantage of the instability of the Vietnamese Government and the 
lack of coordination and diffusion in the strategic hamlet program (the 
forerunner of revolutionary development) to make vast gains.<1>  The Viet Cong 
had negated the strategic hamlet operations and had passed over to the 
offensive, launching major daylight attacks against the ARVN.  The situation 
was plainly deteriorating and by the end of 1964 the U. S. advisory effort was 
built up to a total of 20,000 personnel.  The situation in Southeast Asia had 
deteriorated in other ways also.  Various ties had existed between the Viet 
Cong and the Democratic Republic of North Vietnam since the beginning of the 
struggle in 1956; but, in 1964 North Vietnamese assistance had become concrete 
in the form of massive infiltration by the North Vietnamese Army into the 
south.  A precarious balance, at best, had existed in South Vietnam late in 
1963.  By late 1964, North Vietnamese intervention and the gains of the Viet 
Cong in combination with the internal instability in the south, threatened to 
destroy the balance.<2>

     At the turn of 1965, the Viet Cong supported by elements of the North 
Vietnamese Army including the major part of the 325TH DIVISION maintained 
heavy military pressure against the GVN.  The full measure of Viet Cong 
confidence was revealed in the impolitic attack on the U. S. military compound 
at Pleiku.  The Viet Cong, for whom the essence of the struggle was political, 
took leave of sound political judgement in creating the incident.  President 
Lyndon B. Johnson had made it clear that the communist tactics of force and 
intimidation against the GVN were not an acceptable means of social and 
economic change even though change was the common goal of both the United 
States and the two Vietnams.  The attack at Pleiku focused violence against 
the U. S. Government, furnished stark evidence of the method of advance by 
force, and resulted in a reaction so powerful that the heady smell of 
communist victory turned to one of aid-station antiseptic.  Roses turned to 
iodine as the Viet Cong realized that force indeed was the ultimate arbitor in 
the world of competing sovereign states.


                                      15



                   The Landing of Major Marine Combat Forces

     The United States began to bomb "selected" targets in North Vietnam in 
February 1965, and under the pressure of bold Viet Cong advances, sent the 
first major ground combatant forces into the Republic.  Early on Monday 
morning 8 March 1965, Marines under the direction of the Headquarters, 9th 
Marine Expeditionary Brigade (MEB) landed by sea and air close to Da Nang, 
Quang Nam province, Republic of Vietnam.  Although the intervention of ground 
forces ultimately ensured the survival of the Republic, the immediate physical 
effect on military operations in Vietnam was negligible.  Brigadier General 
Frederick C. Karch, Commanding General, 9th MEB had only two battalion landing 
teams (BLTs) under his command with supporting and reinforcing air, artillery, 
antiaircraft, engineer, and logistics organizations.  The most significant 
factor, though, which restricted Marine Corps operations was the Vietnamese 
government's fear concerning its own sovereignty.  The 9th MEB was originally 
restricted to a few square miles of territory in several different locations.  
The locations became known as Tactical Areas of Responsibility (TAORs) and the 
Vietnamese restricted Marine Corps operations to those areas.  The mission of 
the 9th MEB was strictly defensive--to secure the Da Nang Airbase.  And the 
defense, in deference to the wishes of the Vietnamese government was to extend 
no farther than the tight limits of the assigned TAORs.<3>

     Neither the national nor the local Vietnamese government was able to 
predict the reaction of the populace to the Marine corps--a foreign ground 
combat force.  The inpredictability of the civilian reaction forced a 
gradualist approach on the GVN.  The government isolated the Marines first 
within the perimeter of the uninhabited air base and then to Hills 327 and 268 
(heights in meters) immediately west of the base.  The hills were also 
practically uninhabited.<4>  The TAOR, which was physically divided into two 
parts, had an area of only eight square miles and included the sparse 
population of 1,930 civilians.  The Marines outnumbered the civilian 
population within the TAOR and remained sealed off from the rest of the 
people.  The Marines were separated psychologically from the people by the 
limited defensive mission and physically by wire obstacles and cleared fields 
of fire.<5>


                  The Beginnings of Marine Corps Civic Action

     Marine Corps civic action during the period 8 March-20 April 1965 was 
sharply restricted by the Marine Corps isolation.  Civic action consisted 
primarily of spontaneous acts of commiseration and charity by individual 
Marines towards a small population whose pacification was largely extraneous 
to the tightly circumscribed Marine Corps mission.  The concept of purposeful 
Marine Corps civic action to support the GVN was absent during March 1965 and 
most of April.  The 9th MEB was


                                     16




 
keenly aware of the importance of popularizing the presence of Marines in 
Vietnam but with the continuing buildup and the emphasis on static positions 
in the absence of room for maneuver, neither the need nor the opportunity for 
civic action arose.  Marine Corps efforts to popularize the presence of the 
9th MEB could be characterized by the words limited people-to-people contact.  
No full-time Civil Affairs Officers existed at battalion or squadron level.  
And the Civil Affairs Officers at brigade level, and after 15 April 1965, with 
the 3d Marines, were simply not in the mainstream of concern in March and 
April 1965.  The Marine Corps was busy getting ashore.  And during the first 
two months, "ashore" was a humble area divorced from the great struggle for 
the loyalty of the Vietnamese people.<6>

     The Vietnamese government was only gradually relieved of its nervousness 
about the presence of Marines.  By early April 1965, however, the general 
indifference of the civilian population to the Marine Corps landing was 
apparent.  The care taken by the Marine Corps to reduce friction between 
Marines and Vietnamese civilians made a favorable impression which was 
reinforced by the embryonic but positive and sincere efforts of the individual 
Marine to relieve misery wherever it was present.  At the same time it became 
apparent that the Marine Corps needed to establish control over areas well 
beyond the fixed perimeter of the Da Nang Airbase to ensure its security.  On 
20 April 1965, after discussion and coordination between the CG, 9th MEB and 
the CG, ICTZ, the Marine Corps began to patrol forward in its TAORs beyond the 
wire and other obstacles of the static positions.  Soldiers and civil affairs 
personnel of the ARVN accompanied the Marine patrols which were intended to 
make the local villagers aware of the presence of the Marine Corps and to 
allow the Marines to meet the local governing officials on a face-to-face 
basis.<7>

     On 10 April 1965, several days prior to the time that units of the 9th 
MEB began to patrol forward in their TAORs, the Da Nang area of responsibility 
was expanded from eight to twelve square miles.  Although the total area of 
responsibility remained small, the population jumped several hundred percent 
to the substantial total of 11,441 civilians.  On the same day, the number of 
BLTs in Vietnam rose from two to three with the arrival of BLT 2/3, i.e., the 
BLT formed around the 2d Battalion, 3d Marines.  One day later, elements of 
that organization were lifted by helicopter to the village of Hue/Phu Bai (see 
Map Number Three) with the mission of temporarily securing the airfield and 
the radio station located there.  On 14-15 April 1965, the strength of the 9th 
MEB rose to a total of four BLTs with the arrival of BLT 3/4.  This combat 
organization was committed in the Hue/Bhu Bai area and relieved the units 
which had temporarily secured the air and radio installations.  The two 
additional battalions accentuated the lack of room for maneuver for the Marine 
Corps units within the enlarged but


                                      17



still sharply restricted TAORs.<8>


                           Summary: March-April 1965

     The Marine Corps carried out a combat mission in March 1965 which 
entailed an extensive buildup of strength and the simultaneous orientation to 
the realities of war in Vietnam.  The initial problems of building from a void 
in ground combat strength at the water's (and airfield's) edge to strength 
capable of carrying out the assigned mission were those simply of getting 
ashore.  Although the landing was unopposed and several hundred Marines had 
been ashore in various missions prior to the landing of the 9th MEB, the task 
demanded the full concentration of the Headquarters, 9th MEB, and the maneuver 
and supporting elements.

     The strictly circumscribed mission of the Marine Corps and the low 
population of the operating areas limited contact with the civilian 
population.  Both the mission and the operating areas permitted by the 
sovereign Republic of Vietnam reflected profound fear of U. S. military 
strength.  The Republic had no way of gauging the reaction of a restless, war-
weary peasantry to the intrusion of an obviously foreign, e.g., 
caucasian/negro ground force.  The ARVN, which had become partly separated 
from the population through its emphasis on operations against the main force 
of the Viet Cong, did not offer a comforting precedent for the arrival of a 
new military force in the country. The Republican government and the ARVN 
expected and were prepared for difficulty and reduced the contact between 
Marines and the peasantry to a minimum.  The Marine Corps preoccupation with 
the buildup of strength and the Vietnamese concern over protecting the 
sovereignty of the Republic permitted only a moderate amount of spontaneous 
civic action and practically no well-organized activity in March-April 1965.


                       The Expanding Marine Corps Effort:
                  Formation of the III Marine Amphibious Force

     Late in April 1965 the decision was made to establish a new TAOR for the 
Marine Corps which would include the area eventually known as Chu Lai, a sandy 
uncultivated waste near An Tan, Quang Tin Province, lying approximately 75 
miles south east of Da Nang by road.  The Marine Corps chose this uninhabited 
area for use as an airbase for Marine Corps fighter and attack aircraft and a 
center for the support of the GVN in the nearby heavily populated coastal 
areas of Northern Quang Ngai Province and Central Quang Tin.<9>  To secure the 
Chu Lai area the Marine Corps had to commit a force substantial enough to move 
the center of gravity of the 3d Marine Division from Okinawa to the Republic 
of Vietnam.  The results of the commitment of the 3d Marine Expeditionary 
Brigade at Chu Lai on 7 May 1965 were


                                      18




 
far-reaching.  The place of the division commander was in Vietnam with the 
bulk of his division.  The Marine Corps concept of the air-ground team also 
required the presence of an equivalent air element.  In a swift rush of 
events, the HQ, III MEF a command element senior enough to control a division-
wing organization, established itself ashore at Da Nang at 0800, 6 May 1965.  
Almost simultaneously the Headquarters, 3d Marine Division (-) (Reinforced) 
(Forward) arrived and was activated at Da Nang.  One day later on 7 May 1965, 
III Marine Expeditionary Force was redesignated III Marine Amphibious Force 
(III MAF) for political reasons.  The word, expeditionary, smacked too much of 
the gunboat imperialism of a bygone era and had been used by the French forces 
which entered Vietnam at the end of the Second World War.  Less than one week 
later the Headquarters, 1st Marine Air Wing (MAW) (Advanced) was established 
at the Da Nang Airbase.  On 12 May 1965, when the Chu Lai amphibious operation 
terminated, command of all of the Marine Corps landing force elements in 
Vietnam passed to the CG, III MAF.<10>

     The massive buildup of early May shifted the Marine Corps mission away 
from a tightly circumscribed defensive one.  By 12 May 1965, seven battalions 
stood in Vietnam and were deployed within three TAORs totalling the modest 
area of 15 square miles.  The battalions were more than capable of defending 
their assigned areas.  Therein lay the inefficiency of the situation.  They 
had the mobility, firepower, and numbers to keep the Viet Cong at far greater 
distances than those involved in holding 15 square miles.  Additionally, the 
presence of the Viet Cong infrastructure became familiar to Marines as an 
enemy closer and more real than the main force of the Viet Cong.  III MAF 
required room for offensive maneuver forward of the tight perimeters which had 
been established around the airfields and radio installations.  And the GVN 
needed the security that the Marine Corps combat units could provide in 
support of rural construction and the offensive strength which could be used 
against the main force of the Viet Cong.  The situation in which more than 
14,000 Marines were defending several square miles containing approximately 
14,000 civilians was untenable in the light of the desperate situation of the 
GVN.

     In May 1965, a civic action effort began which was advanced beyond the 
stage of spontaneous people-to-people contact between Marines and Vietnamese 
civilians.  Between 4-10 May 1965, BLT 2/3, which was assigned the TAOR 
northwest of Da Nang, cleared the village of Le My (also known as Hoa Loc) 
(see Map Number One).  For the following reason, however, the experience was a 
frustrating one which served to introduce more advanced Marine Corps civic 
action into Vietnam.  Lieutenant Colonel David A. Clement, Commanding Officer, 
2d Battalion, 3d Marines, who had cooperated closely with the Chief of the Hoa 
Vang District during the clearing operation, realized almost instinctively 
that his strenuous efforts would be negated unless continuing pressure was 
brought to bear on the remnants of the Viet Cong


                                     19



infrastructure in Le My village.  Accordingly, the first complete pacification 
in which Marines were involved began in earnest on 11 May 1965 after the 
elimination of most of the Viet Cong from The My.<11> 

     Farther south in the TAOR located at Chu Thai, the arrival of a third BLT 
on 12 May 1965 gave the Marine Corps a chance to conduct offensive action in 
support of Vietnamese rural construction.  The airfield which was being 
constructed at Chu Lai from Airfield Matting, AM2 (aluminum alloy material), 
was located only a few hundred meters from the South China Sea.  The perimeter 
was unusually easy to defend with one side being close to the sea, the 
immediate area uninhabited, and the general area sparsely peopled.  As a 
result, the three BLTs were more than adequate for the defense and were able 
to conduct offensive operations both along the coast and inland.

     Effective 25 May 1965, the GVN authorized the first major expansion of 
the Marine Corps TAORs.  Until that date the Marine Corps landing force had 
been literally bulging out of its operating areas especially in the Chu Thai 
area.  The Da Nang TAOR was expanded to the impressive total of 156 square 
miles and included a civilian population of 46,146 persons.  The GVN also 
expanded the Chu Thai and the Hue/Phu Bai TAORs, and the Marine Corps became 
responsible for the protection of a total area of 239 square miles with a 
civilian population of approximately 77,000 persons.<12>  In the Chu Thai 
area, favorable opportunities arose for civic action, and the 4th Regimental 
Landing Team (redesignated on 12 May 1965 as 4th Marines) produced results on 
the basis of local initiative.  The 4th Marines directed its efforts towards 
building civilian confidence in the Marine Corps and acquiring intelligence 
about the Viet Cong.


                Advancing Concepts of Civic Action: May-June 1965

     Early in May 1965, the Civil Affairs Officer of III MAF, Major Charles J.  
Keever, had arrived in Vietnam and had proposed a concept for civic action.  
Additionally, he began to write instructions for the reporting of civic action 
activities.  But coordination with the U. S. and Vietnamese government 
agencies and the U. S. private relief organizations in order to formulate an 
effective civic action program was a time consuming task.  The Civil Affairs 
Officer made staff visits in the Chu Thai and Da Nang areas to get information 
about the Vietnamese people and the details of their home life as well as the 
civic action activities of the Marine Corps combat and supporting units.  HQ, 
III MAF greatly expanded its functions of coordination within its TAORs as a 
result of the Letter of Instruction of 29 May 1965 from the Commander, U. S. 
Military Advisory Command, Vietnam (ComUSMACV), appointing the CG, III MAF, as 
Special Area Coordinator for the Da Nang area.  The CG,


                                     20




 
III MAF, became responsible for liaison with local military and civilian 
leaders concerning matters involving U. S. military personnel.<13>  By the end 
of May, the Civil Affairs Officer of III MAF was functioning within a large 
area permeated by the clandestine Viet Cong political apparatus.  The Marine 
Corps began to rub shoulders with the Viet Cong infrastructure and the 
friction which was created helped to impress on HQ, III MAF, the importance of 
Vietnamese rural construction.  The CG, III MAF, and his Civil Affairs Officer 
(CAO) began to realize the importance of directing Marine Corps civic action 
towards support of the governing officials of the Republic and the Vietnamese 
program of rural construction.

     On 7 June 1965, HQ, III MAF, now under the leadership of Major General 
Lewis W. Walt, promulgated concepts of civic action for the Republic of 
Vietnam.<14>  General Walt had arrived in Vietnam on 30 May 1965 and had 
assumed command of III MAF on 4 June 1965 from Major General William R. 
Collins. As events would show, he was extraordinarily interested in supporting 
Vietnamese plans for rural construction.  The instructions issued under his 
authority proved unusually durable.  HQ, III MAF, correctly identified the 
government's rural problems and began to establish the mission and the concept 
of operations to assist the Republic in overcoming the attack on its 
authority.<15>  The order of III MAF left little doubt that civic action in 
support of the hard pressed local government and not "civil affairs/military 
government operations as that term is normally understood" would be the basis 
of Marine Corps action.<16>  The spirit came out strongly in the following 
part of the concept of operations:

          Civic action will be conducted as needed and/or requested
     in a guest-host relationship with the government of the Republic
     of Vietnam.  Reliance will be placed upon agreement and cooperation
     for the achievement of mutually advantageous objectives of the two
     governments.<17>


                            Civic Action in Vietnam:
                      the Picture at the End of June 1965

     In June 1965, however, civic action in Vietnam at the battalion level 
remained in the advanced stages of a people-to-people program.  The complete 
cycle of rural construction was being carried out only in Le My where 
unusually favorably circumstances had permitted the 2d Battalion, 3d Marines, 
to occupy the village and to cooperate with the district and village governing 
authorities.  Elsewhere in June in the ICTZ, the Vietnamese government 
approved a massive expansion of the Marine Corps TAORs.  As a direct result, 
the Marine Corps began an aggressive program of counterguerrilla operations in 
the midst of a moderately dense civilian population.<18>  As the Marine


                                     21



Corps began to contact the Viet Cong infrastructure through its operation at 
Le My and as a result of the counterguerrilla effort, it also began to 
coordinate its assistance to the rural population with the numerous U. S. 
government agencies in ICTZ. Simultaneously, various private U. S. assistance 
and relief organizations both in Vietnam and in the United States began to be 
synchronized with Marine Corps civic action.  Finally, the first attack 
aircraft arrived at the Chu Lai airfield on 1 June 1965 and encouraged deeper 
moves against the main force of the Viet Cong, further expansion of the TAORs, 
and more sophisticated civic action.

     III MAF had established an effective program of medical support for the 
rural population by June 1965.  Permanent programs were set up in several 
fixed locations as contrasted with the numerous but irregular contacts made by 
individual Navy medical corpsmen operating with the daylight patrols.  On 15 
May 1965 at Le My, the 2d Battalion, 3d Marines, had begun to support a daily 
medical service.  Corpsmen assisted local health workers there in providing 
medical treatment to the local people and helped to instruct the government 
medical trainees.  The situation at Le My was ideal.  The battalion was 
committed to the support of the Vietnamese rural construction cycle hereby the 
village would be returned to the control of local officials of the Republican 
government.  Lieutenant Colonel Clement's battalion ensured the immediate 
physical security of the village and encouraged a self-help attitude amongst 
the officials and the citizens which would free the battalion as soon as 
possible from its support and security functions.  The Marine Corps treated 
approximately 3,000 villagers each week at Le My; and, often the people 
required immediate evacuation to hospital facilities.<19>

     Late in June and farther north in the Hue/Phu Bai TAOR, Lieutenant 
Colonel William W. Taylor's 3d Battalion, 4th Marines, established a weekly 
medical service in the villages of Thuy Phu, Thuy Long, and Thuy Than.<20>  
Civic action had developed slowly at Hue/Phu Bai because of the military and 
the demographic situations.  There the 3d Battalion, 4th Marines was in an 
unusual tactical position.  It was a single battalion defending an airfield 
and radio station isolated from the two large Marine Corps TAORs at Da Nang 
and Chu Lai.  The defensive situation at Hue/Phu Bai was inherently more 
difficult than in the other Marine Corps areas; for example, no part of the 
TAOR at Hue/Phu Bai lay on the sea.  The isolated and land-bound position of 
the 3d Battalion, 4th Marines was responsible for the battalion's emphasis on 
tactics and eventually the hard type of civic action, i.e., civic action which 
stressed security measures.  The battalion's TAOR was also sparsely populated 
with most of the area hilly, covered with clear forest, and totally 
uninhabited.


                                     22




 
     During the first half of June 1965, the battalion had concentrated on 
visits by medical teams supported by powerful security detachments.  The 
visits were important because of their immediate impact and their 
effectiveness in meeting a basic need of the peasantry.  But the visits were 
irregular and had the nature of a warm, humanitarian gift rather than 
impersonal direct support for the local Vietnamese government.  The battalion 
described its medical civic action as people-to-people medical assistance 
visits; the description illustrated the almost private nature of civic action 
as late as mid-June 1965.<21>  But with the expansion of the TAOR on 15 June 
1965 from 38 to 61 square miles, the civilian population increased from 8,000 
to roughly 18,000 persons.<22>  This latest expansion combined with the 
precise yet flexible instructions from HQ, III MAF helped to transform civic 
action into a regular program which would support the expanding 
counterguerrilla operations in the area and ultimately buttress Vietnamese 
rural construction.

     In the Chu Lai area, two of the infantry battalions had established 
regular medical service by June 1965 while the 3d Battalion, 12th Marines, a 
more centrally located artillery battalion, provided a daily dispensary 
service in conjunction with Company B, 3d Medical Battalion.  The Marine Corps 
TAOR around Chu Lai was expanded during June, and by the latter half of the 
month the Vietnamese government had given the Marine Corps the authority to 
conduct unilateral offensive operations within its limits.  The Marine Corps 
began to place greater emphasis on patrolling and ambushing far out in the 
TAOR.  The Marines developed a coherent system of defensive positions to stop 
enemy attacks which was known as the Forward Edge of the Battle Area (FEBA).  
The Marine Corps intended to protect the Chu Lai airfield by vigorous 
offensive action far from the field and anchored on the fixed positions of the 
FEBA.  The rise in patrolling activity increased the necessity for a regular 
civic action program coordinated with the local Vietnamese officials.  The 2d 
Battalion, 4th Marines began to operate a medical aid station at Ky Lien 
village every other day.  Corpsmen provided medical treatment for 100-200 
people during each visit of the medical team.  The 3d Battalion, 3d Marines 
also provided medical assistance on a regular basis in its area of 
responsibility in the southern part of the Chu Lai TAOR in the District of 
Binh Son, Quang Ngai Province.<23>  Between 25 May-15 June 1965, the TAOR was 
expanded from 55 to 101 square miles and the population increased from 23,000 
to almost 56,000 civilians.<24>  These changes in area and population 
initially interfered with the development and the continuity of Marine Corps 
civic action by focusing Marine Corps energies on the construction of new 
defensive positions as the FEBA expanded inland from the South China Sea.

     The rough edges of Marine Corps civic action were still apparent in June 
1965.  First Lieutenant William F. B. Francis,


                                     23



who had become Civil Affairs Officer of the 3d Marines on 15 April 1965, 
presented a picture of civic action which substantiated the preoccupation of 
the infantry battalions with tactical missions and the association of civic 
action with superficial people-to-people contact.  Francis also made it clear 
that the other U. S. military units in Vietnam in April 1965 had little to 
offer in the way of useful precedents.  He met a problem of obtaining basic 
supplies, e.g., medicine, food, and clothing, for a civic action program and 
was forced to obtain them largely as gifts.  Clear, legitimate channels of 
requisitioning and funding for civic action supplies took time to establish.  
Coordination between the Marine Corps and the various relief agencies 
including the U. S. Agency for International Development and the Catholic 
Relief Society (USAID and CRS) was slow in developing.  Only a gratuitous 
trickle of supplies for civic action was received until late June 1965.<25>

     Lieutenant Francis believed that the medical program in 1965 was the most 
important one in civic action.  He emphasized the necessity for continuity in 
medical civic action and stated that "to treat [the people] once and let them 
go did absolutely nothing... They felt better for a little while, but really 
it was ineffective unless continued treatment were available."<26>  Francis 
was critical of "pill patrols" amongst the Special Forces, or small patrols 
accompanied by medical personnel who would provide simple first aid.  He 
emphasized that the irregular approach represented by the small combat or 
reconnaissance patrol "was almost a gimmick to win the favor and attention of 
the people [in order] to gain their confidence."<27>  A medical facility 
operating at a fixed well-known location in conjunction with a training 
program for Vietnamese health workers was the best approach.  Francis' basic 
opinion of the civil affairs effort in Vietnam during the early summer of 1965 
was that the action "was enthusiastic but it was disorganized....just sort of 
groping and feeling with inadequate supplies and personnel."<28>

     Captain Lionel V. Silva, the Civil Affairs Officer of the 2d Battalion, 
3d Marines painted a somewhat different picture. His battalion engaged in an 
operation in the Le My area designed to clear the Viet Cong from the village 
complex and to secure the area for the GVN.  The battalion commander and 
Captain Silva soon learned that the temporary clearing of the Viet Cong was 
relatively simple; for example, after one week of shooting there were no more 
rifle-carrying Viet Cong within the village complex.  But the card-carrying 
Viet Cong of the infrastructure remained and the population had not changed 
from its apathetic attitude towards the government.  Lieutenant Colonel 
Clement, the battalion commander, thereupon decided to make his stand in the 
village itself.  Clement was fortunate in the location of his TAOR.  The 
larger Da Nang TAOR was expanded several times during the pacification 
campaign, but the 2d Battalion, 3d Marine


                                      24




 
                                 

                             FIGURE NOT AVAILABLE

     Toys for little girls: two small waifs receive presents furnished through 
the U. S. Navy's Project Handclasp.  1stLt Brendan E. Cavanaugh makes the 
presentation in the village of Noa Thanh near Da Nang on 27 August 1965. (USMC 
A185025)

                                 

                             FIGURE NOT AVAILABLE

     Candy was one of the basic commodities distributed during the early 
spontaneous days of civic action.  In this picture taken on 10 September 1965 
LtCol William F. Donahue, CO, 2nd Battalion, 9th Marines passes out candy to 
the children of Cam Ne (VI).  This hamlet was located in the middle of a hard-
core VC area only four miles southwest of Da Nang. (USMC A185697)


                                      24a



was able to secure its area of responsibility without a radical shift of its 
tactical positions.  Continuity proved to be the keynote of success.  The 
battalion established a dispensary which proved to be permanent because 
Vietnamese health workers were trained to staff it and were kept alive by 
Marine Corps rifles.  Finally, and probably most important, local security 
forces were reestablished and were aggressively supported by the people.<29>  
Captain Silva, who was running the civic action program, showed insight into 
the problems of successful civic action when he said "it was obvious that we 
[would] not always be in the Le My area.  Even though we occupied it today, we 
knew that eventually our operations would necessitate our moving out."<30>  
Lieutenant Colonel Clement emphasized the same point.  To him the essence of 
success was to create an administration supported by the people and capable of 
leading, treating, feeding, and protecting them by the time that the battalion 
was forced to leave.

     But notwithstanding the individual success at Le My, the general picture 
of Marine Corps civic action was less a calculated effort at supporting local 
government and more an enthusiastic, irregular effort at medical assistance, 
support for local orphanages, efforts to improve communications, and various 
other activities.  Lieutenant Francis painted the most accurate, general 
picture of civic action for the period March-May 1965. In June, however, HQ, 
III MAF provided central direction for the civic action effort in the form of 
concepts of civic action and the general picture began to change.


              A Stormy Month and an Expanding Mission for III MAF

     The transition from June to July 1965 in Vietnam was sharp and stormy for 
the Marine Corps.  Early in the morning on 1 July 1965, Viet Cong forces 
attacked the southern end of the Da Nang Airbase between two fortified static 
posts.  The attack was a raid conducted by small forces supported by 81mm 
mortars and probably one 57mm recoilless rifle.  The Viet Cong in a stealthy, 
time-consuming operation cut their way through the wire obstacles at the 
southeast end of the runway.  The cutting probably took more than 1-1/2 hours 
at the end of which time a coordinated attack took place.  The mortars and the 
recoilless rifle fired for a period of four or five minutes.  The fire was 
probably intended to inflict as much damage as possible while simultaneously 
suppressing resistance in the immediate area of the penetration so that Viet 
Cong with demolition charges could destroy the closest aircraft.  The Viet 
Cong inflicted moderate damage during the attack and quickly retired after the 
demolitions thrust.  Empty 81mm mortar cases found approximately 300 meters 
east of the runway testified to the boldness of the raid and the 
ineffectiveness of the boundaries of the Marine Corps TAOR.  The Viet Cong had 
launched their raid from an area which was not part of the Marine Corps 
TAOR.<31>


                                     25




 
     HQ, III MAF reacted swiftly to the anomalies in the defensive situation 
to the east and south of the airbase.  To ensure the defense of the airbase, 
the infantry battalion banning the defensive perimeter needed room to patrol, 
ambush, and maneuver several thousand meters forward of the perimeter.  On 5 
July 1965, CG, III MAF requested from CG, I Corps permission to enlarge the 
Marine Corps TAOR by moving eight kilometers into the densely populated rice 
growing region south of Da Nang to ensure adequate depth for the defense of 
the airbase.  CG, I Corps sanctioned the expansion of the Marine Corps into 
the critical area south of Da Nang on 13 July 1965.  Two days later, on 15 
July 1965, CG, III MAF assumed responsibility for the area.  The number of 
civilians under the control of the Marine Corps in the Da Nang area now 
totalled approximately 126,000 persons.<32>  The raid on the Da Nang Airbase 
and its aftermath had deep repercussions in Marine Corps civic action.  After 
15 July 1965,  III MAF came into direct competition with the Viet Cong for the 
loyalties and the support of the Vietnamese peasantry in a critical rice 
growing region immediately adjacent to a major city.

     Nevertheless, Marine Corps civic action continued to have a 
people-to-people, or charitable ring to it.  HQ, III MAF declared the 
objectives of Marine Corps civic action to be to gain support for the GVN and 
to win the confidence and cooperation of the Vietnamese civilians in the 
TAORS.<33>  The Marine Corps, however, was not aware of the depth of 
Vietnamese efforts to win the struggle politically by means of rural 
construction.  The Vietnamese government had placed heavy restrictions on the 
size of the Marine Corps TAORs and the missions to be performed inside of them 
because it doubted the ability of the Marine Corps to operate effectively in 
any of the densely populated areas of I Corps Tactical Zone.  These 
restrictions and doubts were important reasons for the initial Marine Corps 
lack of concentration on the support of rural construction.  For example, 
prior to 15 July 1965, the boundary of the Da Nang TAOR and the eastern 
defensive wire of the airbase coincided.  The Marines were literally fenced in 
and physically cut off from the population to the east and south of the 
airbase.  And they carried out little civic action on the uninhabited runway.

     From March-July 1965, medical treatment was the most important civic 
action project of the Marine Corps.  Teams of Marines, Navy medical corpsmen, 
and interpreters visited hamlets throughout the TAORs in a more advanced 
program than the original spontaneous efforts by combat patrols.  In July 
alone approximately 29,000 civilians were treated for various minor ailments 
and a substantial number of people were evacuated for treatment of major 
afflictions.  The number of treatments was impressive, but the real importance 
would be difficult to gauge.  Medical teams made numerous treatments in 
unsecured areas where an appreciative but terrorized populace was simply 
unable to respond in any way beneficial to the Vietnamese cause.  Probably the 
most important effort by July 1965 had been made at the


                                      26



permanent dispensary at Le My which operated on a daily schedule.  The 
dispensary attracted a large number of Vietnamese peasants from miles around 
the village.  The provision of regular service at central locations pointed 
the way to increased numbers of treatments for Vietnamese peasants and greater 
numbers of intelligence contacts for the Marine Corps.  Probably most  
important though, regular treatment at fixed locations enabled the Marine 
Corps to train Vietnamese personnel to assist and eventually run the health 
centers which the people had come to appreciate.  Short-term, high-impact 
medical visits at irregular times and in varying locations continued to be 
made effectively after July 1965.<34>  But after that month a gradual shift 
began towards more direct support of the Vietnamese government in the form of 
regular service and the training of Vietnamese rural health workers.

     Other civic action programs ranked below medical assistance in both 
general importance and immediate impact in the period March-July 1965.  But 
some of the other programs were unusually simple and effective.  A thing so 
humble in the United States as soap highlighted an important reality of 
disease and infection in Vietnam.  Approximately 75 percent of the ailments 
treated by the medical teams were skin infections caused largely by the lack 
of knowledge of basic hygiene among mothers and persons who were responsible 
for the care of small children.  The Vietnamese peasant quickly accepted soap 
as a beneficial addition to his existence.  The transfer of soap between 
Marines and Vietnamese civilians became an important part of civic action from 
the lowest through the highest levels in III MAF.  And the CG, Fleet Marine 
Force, Pacific (FMFPac) supported a campaign in the United States to collect 
soap for civic action.<35>

     Units of III MAF distributed food and clothing in large quantities in 
South Vietnam.  Sources of these basic commodities varied enormously and 
helped to direct Marine Corps attention to the problems of coordination among 
the numerous agencies and organizations competing to assist the rural 
population.  Unused military rations, e.g., types C, B, and A, were passed on 
to especially needy Vietnamese individuals and families by Marine Corps units.  
In contrast with this spontaneous activity, III MAF received substantial 
quantities of wheat from the Catholic Relief Services, a powerful U.S. private 
relief organization which donated over 6,000 pounds of bulgur (a type of 
parched, crushed wheat) and delivered it to units of III MAF in Vietnam.<36>  
Clothing was a critical need for the Vietnamese people also, especially among 
the younger children.  Parents and elders were often well-clothed because of 
their productive functions in a primitive rural society, but they neglected 
the satisfactory clothing of their younger children.  The hot and humid 
climate of Vietnam was the reason for the physical neglect.  The parents, who 
were certainly not apathetic towards their children, saw little reason for 
concern over clothing


                                     27




 
of the younger ones.  But footwear, light clothes, and hats were necessary to 
counteract the hazards of infections from punctures, infestation by worms, and 
the effects of the sun.  The July temperature variation was a hazard also; 
scantily clad or naked children were apt to have common colds turn into 
serious upper respiratory infections and pneumonia.  The Commanding Officer, 
4th Marines was prompted by the needs of the peasants in the Chu Lai area to 
request his wife on the island of Oahu, Hawaii, to organize a drive for 
clothing and send the collected material to his regiment.  Marine Corps wives 
on Oahu collected over 1,000 pounds of clothing for this humanitarian purpose, 
and the Marines in the Chu Lai TAOR distributed it to the most needy 
individuals and families that they were able to find through coordination with 
the local authorities.<37>

     The Cooperative for American Relief Everywhere (CARE> and Project  
HANDCLASP were additional sources of civic action materials.  CARE was a 
nonprofit, joint organization of 26 accredited American service agencies which 
had been formed in 1945 to help Americans overseas.  Since that time, CARE has 
changed its emphasis to help human beings everywhere and has delivered almost 
one billion dollars worth of supplies overseas.<38>  Project HANDCLASP was an 
official Navy program which had been formed in 1962 to promote mutual 
understanding between Americans and citizens of other lands.  In June 1965, 
the Marine Corps units in Vietnam were brought into the program and shortly 
after that month began to receive HANDCLASP supplies for their civic action 
programs.<39>

     On 5 July 1965, the first CARE supplies for III MAF arrive in Vietnam; 
the shipment was a humble beginning for a program with important possibilities 
for expansion by the Marine Corps.  Two barrels of soap and two boxes of 
medical supplies comprised the first shipment.  The directors of HANDCLASP 
delivered a substantial amount or supplies during July 1965 to Vietnam for 
distribution by III MAF.  The relief and humanitarian nature of HANDCLASP as 
it applied to Vietnam was revealed in the shipping list of the thirst group of 
supplies.  The first shipment, approximately 9,000 pounds of supplies, was 
comprised mainly of soap, buttons, thread, medicine, nutribio (a food 
supplement), and toys.  Both CARE and HANDCLASP after humble beginnings, would 
become important sources of aid for Marine Corps civic action as III MAF 
expanded its TAORs and began to support Vietnamese local government and rural 
construction.  The provision of Marine Corps engineering and general 
construction assistance to Vietnamese in July 1965 highlighted the enforced 
limits of civic action during the first five months in Vietnam.  Operational 
commitments minimized engineer work in support of civic action.  The Marine 
Corps spent several months on the defensive in TAORs which were only gradually 
expanded.  Construction of Main Lines of Resistance (later termed Forward


                                      28



Edges of the Battle Area) took precedence over all building activity in the 
infantry battalions.  And the engineer effort was split amongst airfield 
construction and engineer assistance for clearing new campsites, providing for 
area drainage, and constructing and repairing routes of communication within 
the expanding TAORs.<40>  The continuous buildup of forces and the gradual 
movement inland and along the coast inhibited civic action construction 
projects.

     The development of new life hamlets and the integration of refugees back 
into Vietnamese life were vital issues in the war and were affected by the 
initial defensive posture of the Marine Corps.  III MAF units relocated 
civilian homes lying in fields of fire on the defensive perimeters surrounding 
the Da Nang Airbase and the Chu Lai Airfield.  The movement of civilians under 
these circumstances was not the usual spontaneous and humanitarian thing on 
which the Marine Corps had concentrated.  Coordination with the local 
governing officials proved difficult; this problem was reflected in the 
persistent return of displaced civilians to their cultivated plots.  
Additionally, the Marine Corps did not succeed in solving the problem of fair 
and timely payment of claims by the GVN.<41>


                     The First Five Months of Civic Action:
                Rising Emphasis on Support for Local Government

     Nevertheless, the Marine Corps achieved substantial results in civic 
action during the first five months (March-July 1965) in Vietnam in the face 
of difficulties in emphasis, coordination, and adjustment.  Command emphasis 
was primarily on the tactical integrity of the TAORs and secondarily on things 
like civic action.  HQ, III MAF only gradually established coordination 
between its activities and those of HQ, I Corps Tactical Zone.  The CG, I 
Corps remained suspicious of the intentions and the effectiveness of the 
Marine Corps and this fact interfered with coordination.  But once General 
Walt had assured the tactical integrity of his TAORs, he proceeded to the long 
final step of determining what assistance the GVN required to win the rural 
struggle.  The Marine Corps had required time to adjust to the movements of 
infantry battalions which were required to secure the expanding TAORs.  III 
MAF also required time to develop and apply a sound theory of operations which 
took into account the necessity for security for the officials of the GVN who 
were executing the Republic's plan for rural construction.  By the end of 
July, General Walt began to sense that civic action was the link between the 
Marine Corps tactical mission and Vietnamese rural construction.

     Various factors by June and July 1965 pointed out the importance of 
purposeful civic action in support of the GVN.  Continuous and regular medical 
support for the local population, 


                                     29




 
either at fixed locations or at different locations on a fixed schedule, had 
proven to be extraordinarily effective.  The increasing emphasis on regular 
service implied the integration of Marine Corps medical treatments with the 
struggling Vietnamese Rural Health Service.  A vital link with the Vietnamese 
health program began to be forged by the training of rural health workers by 
corpsmen both in the Da Nang and Chu Lai areas.<42>  The Commanding Officer, 
4th Marines, Colonel Edward P. Dupras, Jr., set up a medical training program 
for Vietnamese health workers in his area on 23 June 1965.  Colonel Dupras' 
effort was a pioneering one in the Chu Lai TAOR and revealed the trend towards 
civic action in direct support of the GVN.<43>

     But coordination between HQ, III MAF and the U. S. Operations Mission in 
Vietnam, the civilian side of the American effort in the Republic was slow in 
developing.  Medical Civic Action Program (MEDCAP) supplies were distributed 
by the U. S. Operations Mission to the U. S. agencies and forces in Vietnam. 
The Marine Corps received no MEDCAP supplies through regular channels in 
March-April 1965 and not until June were appreciable quantities received.  For 
example, on 30 June 1965, the Marine Corps received 1,500 pounds (value 
$2,355.25) of medical supplies to be used during the month of July.<44>  
Coordination between the U. S. Operations Mission and III MAF was critical for 
both organizations.  The mission had funds for medical supplies for support of 
rural construction but no operating personnel at the hamlet-village level.<45>  
The Marine Corps, on the other band, had thousands of Marines and scores of 
doctors and corpsmen who were available as a concrete link between the U. S. 
government and the people of Vietnam at the hamlet level.

     Throughout the first five months in Vietnam as Marine Corps support for 
Vietnamese rural construction began to coalesce, individual Marines launched 
spontaneous "programs" of their own which served as a powerful antidote to the 
Viet Cong propaganda which emphasized the brutality and ruthlessness of a 
foreign, professional, combat force.  Sergeant John D. Moss of Marine 
Composite Reconnaissance Squadron (VMCJ) 1 bought a small horse in mid-June 
1965 near the Da Nang Airbase.<46>  Sergeant Moss then went into the free pony 
ride business and brought brief happiness and lasting memories into the lives 
of many innocents.  Less well known was the anonymous Marine who impressed Mr. 
Nguyen Dinh Nam, Village Chief of Hoa Than (directly west of Da Nang).  After 
observing Marine Corps operations for three months, Mr. Nam wrote a letter 
expressing the emotions of the people in Northwest Hoa Vang towards the Marine 
Corps.  Both he and the rural population were especially impressed by the 
spontaneous humanity of the combat Marines.  Mr. Nam noted the following:


                                     30



                                

                              FIGURE NOT AVAILABLE

     Medical evacuation: a Vietnamese farmer waits for helicopter evacuation 
on 5 May 1965 northwest of Da Nang.  Sgt Dubry, Company G, 2nd Battalion, 3rd 
Marines, is in immediate command of the move.  Evacuation of seriously sick or 
injured civilians was an important part of the Medical Civic Action Program. 
(USMC A184126)

                                

                              FIGURE NOT AVAILABLE

    Eye ailments:  infections of the eyes were notoriously common in Vietnam 
and were the result largely of missing emphasis on the use of soap and water.  
In this scene HM-2 M.E.  Prigmore assists an old grey-beard while a probable 
father and small daughter wait their turn.  Note the curious but apprehensive 
spectator at lower right.  (USMC A184659)


                                      30a




 
           They [the Marines] have all the favorable attitudes towards the
        people of this area.  For example, it was noted that one officer of
        the rank of Major while walking saw a child whose foot was bleeding. 
        He stopped and was happy to dress the boy's foot.<47>

     Various Marine Corps combat and supporting organizations carried out 
humanitarian civic action which was imaginative and resourceful.  On Monday 19 
July 1965, Company D, 1st Battalion, 3d Marines purchased a young water 
buffalo for 4,000 piasters ("tourist" rate of exchange approximately 75 
piasters to one dollar) at Hoa Thinh,a village complex located a few miles 
southwest of the Da Nang Airbase.  The company planned to raise the buffalo 
and then give it to an especially needy family.<48>  Closer to the center of 
the TAOR, the Force Logistics Support Group (FLSG) after its formation in the 
Da Nang area, began to support local charitable organizations.  Members of the 
FLSG discovered that in the Sacred Heart Orphanage, a struggling religious 
charity, flour for bread was being provided in moderate quantities from 
Vietnamese government sources.  But the Catholic sisters operating the charity 
seemed less pleased than they should have been with the generosity of the 
government.  The FLSG soon found the answer to the paradox.  The orphanage had 
no facilities for baking bread and the sisters had to deal with a city bakery 
which took half of the flour as the charge for preparing the remainder as 
bread.  The HQ, FLSG, put available Marine Corps ovens to work in support of 
the handful of sisters and their brood of helpless and unwanted youngsters.  
One thousand pounds of bread were soon baked for the cause of the Sacred 
Heart.

     The efforts of Marine Corps civic action were difficult to measure in 
terms of advances in the struggle against the Viet Cong.  HQ, III MAF began to 
collect statistics on the number of medical treatments rendered, pounds of 
food and clothing distributed, etc.  But the correlation between medical 
treatments and the erosion of the Viet Cong political and military effort was 
too complex for definition.  For example, how many civic action medical 
treatments advanced the Republican cause a certain percent towards final 
victory in the war?  Questions of this sort were possible to broach; however, 
they were impossible to answer.  Probably the most effective correlation 
between civic action and the struggle against the Viet Cong was information 
received from the peasants about the movements, activities, and plans of the 
rural communists.  But the receipt of information of intelligence value was 
more dependent on calculated and effective security than warm, spontaneous, 
and humanitarian civic action.  Nevertheless, there was a close relationship 
between security and civic action.  Whenever Marine Corps civic action took 
place, Marine Corps rifles provided security, unwittingly at first in many 
cases but eventually on purpose.  And in spite of the lack of a precise 
mathematical correlation between medical treatments for Vietnamese civilians 
and progress


                                     31



against the Viet Cong, there was an indisputable increase in hard information 
about the enemy.<49>

     Why was this information important?  The Viet Cong existed only with the 
silence of the rural population.  Viet Cong movement and functioning was 
impossible in the event of general disclosure by the peasantry.  Lawrence of 
Arabia, two generations ago spelled out the reality of a successful guerrilla 
movement in a brief thought--a civilian population unwilling to disclose the 
presence and movements of the guerrilla functionaries.  Lawrence's thought was 
a function of his experience in the sparsely populated Northwestern Arabian 
Peninsula.  In the densely populated areas around Da Nang, guerrillas were 
even less able to move without the knowledge of the peasantry.  Viet Cong 
success depended on muting the local people and this was done by a combination 
of physical terror and hope for a better future life.  The emphasis was on 
terror, however, and any successful counteraction by the Marine Corps and the 
Vietnamese government would have to take the form of either more effective 
terror or decisive security against the Viet Cong atrocities.<50>  The Viet 
Cong promise of a brighter future would have to be undercut by an effective 
program of rural construction on the part of the Republic and civic action by 
the Marine Corps.

     The success of Marine Corps civic action could be measured by the receipt 
of intelligence information from the peasantry. And because the peasants 
provided information only with adequate security, the providing of 
intelligence information became one of the best indicators of progress in the 
war.  Reliable information began to increase by mid-June 1965, and by July, 
peasants were providing information in a large number of exchanges.  For 
example, on 10 July 1965, the peasants at Le My reported that route 545 (see 
Map Number One) was mined just north of Hill 282.  Two days later, the 1st 
Battalion, 3d Marines reported that civilians from Thinh Tay had exposed the 
presence of a Viet Cone company located approximately 1,200 meters southwest 
of the district headquarters at Hieu Duc in notorious "Happy Valley" (see Map 
Number One).  Marine Corps infantry battalions which had won the confidence of 
the people by careful attention to their feelings and needs were sometimes 
rewarded with remarkably precise and valuable information.  On 24 July 1965, a 
woman living in Kinh Than reported that two days earlier, 100 Viet Cong 
carrying small arms including one automatic rifle and each carrying one 
grenade passed by her home.  She also noted that the Viet Cong were wearing 
black uniforms and carrying rice in long cloth rolls.<51>

     Civilians like the woman of Kinh Thanh repaid heavy investments in civic 
action.  The Viet Cong insurgency was simply not possible with a population of 
similar people Civic action aimed to create peasants who recognized the Marine 
Corps as a benevolent protector and who were willing to work hand in hand with 
the Republican government for the advancement of the rural


                                     32




 
areas.  And the concept began to emerge that Marine Corps combat operations 
against the main and guerrilla forces of the Viet Cong were not solely for the 
purpose of inflicting casualties.  The higher Marine Corps leadership began to 
visualize the combat operations as the screen behind which Vietnamese rural 
construction could progress and "the other war" could finally be won.


                                     33



                                   Chapter V

                                A Turning Point
                                  August 1965

     August 1965 ushered in a fresh realization of the importance of civic 
action.  HQ III MAF and the infantry battalions had learned that successful 
engagements against main force enemy units and interference with the movements 
of guerrillas were of little importance if the GVN was unable either to 
execute an effective program of rural construction or to reconstruct 
Republican government, and the 9th Marines were obliged to carry out 
operations behind its frontline positions because of the presence of a Viet 
Cong dominated peasantry in Cam Ne village.<1>  These operations called 
attention to the need for much greater coordination between HQ, III MAF and 
the Vietnamese government in the northern region.  The Vietnamese government 
was meeting heavy weather south of Da Nang and the Marine Corps had to trim 
its combat sails in order to assist Vietnamese rural construction behind the 
Marine Corps FEBA.  On 7 August 1965, General Walt assumed operational control 
of the I Corps Advisory Group, a task which carried with is the necessity for 
increased knowledge of Vietnamese plans and capabilities.<2>

     The general situation in August demanded more effective coordination 
between the commanders, politicians, and functionaries who disposed of the 
resources of combatting the Viet Cong.  HQ, III MAF had coordinated 
extensively with the Vietnamese authorities prior to August 1965, but the most 
effective aims for Marine Corps civic action had not yet been determined.  At 
the battalion level, civic action continued to have the spirit of an 
enthusiastic people-to-people effort rather than a program synchronized 
towards a single decisive goal.<3>  For example, the diffuse idea of winning 
the people was simply not enough to direct a useful program of civic action.  
The GVN, the U. S. Operations Mission, and the Marine Corps were winning the 
people; but, the Vietnamese Government was unable to secure areas cleared by 
the Marine Corps and ARVN combat units.  General Walt needed a firmer target 
for civic action.  He had to know two things: first, the Republic's rural 
construction plans, and second, the resources available in ICTZ to support 
those plans.  To discover those things he needed a better system of 
coordination between himself and the authorities of the Vietnamese state.


                                     34




 
            The Formation of the I Corps Joint Coordinating Council:
                                late August 1965

     But the complexities of fighting in a foreign, sovereign state presented 
problems.  Neither the United States nor South Vietnam would accept a single 
military commander and staff.  Yet the Republican Government required the 
efficient use of all of the resources available for the struggle if it were 
ever to reestablish control over its Northern Region.  The situation called 
for great tact; both the United States and Vietnamese authorities required a 
coordinating body to ensure the use of available resources in support of an 
effective plan for the survival of the Vietnamese government.  "Pursuant to 
the August 25, 1965, conversation between General L. W  Walt...and Mr. Marcus 
J. Gordon, Regional Director USOM [United States Operations Mission], I Corps, 
the first meeting of a permanent regional working group was convened on August 
30, 1965."<4>  The Civil Affairs Officer of III MAF had suggested on 29 August 
1965 that the coordinating council which had been created several days earlier 
by the meeting between Walt and Gordon be called the I Corps Joint 
Coordinating Council (I Corps JCC).  The term, council, had no connotation in 
the Republic of Vietnam which precluded its use.  The term, joint, was used 
because General Walt and Mr. Gordon intended that the Vietnamese as well as 
the Americans be represented.

     The establishment of the I Corps JCC was a milestone in the development 
of Marine Corps civic action in Vietnam.  The mission of the council spelled 
out the importance of Vietnamese rural construction and was intended to ensure 
maximum support for it.  The I Corps JCC was to become familiar with the GVN's 
rural construction program in the ICTZ.  Having become familiar with the plan, 
the I Corps JCC was to determine the requirements for cooperation and support 
between agencies and to recommend methods or procedures to meet the 
requirements.<5>

     General Walt, who had been designated as Senior U. S. Military Advisor to 
the CG, I Corps, earlier in August 1965, intended that the I Corps JCC focus 
Marine Corps civic action on a concrete central mission, essentially that of 
supporting Vietnamese rural construction.  General Walt also intended that all 
of the U. S. agencies and private organizations operating in ICTZ be 
synchronized in support of rural construction by a regional-level coordinating 
body.  The Senior (Vietnamese) Government Delegate in the First Region was 
immediately aware of the importance of the council.  General Thi met with 
General Walt on 28 September 1965 and agreed to the formation and purposes of 
the I Corps JCC and appointed Lieutenant Colonel Cach, I Corps Rural 
Construction Officer, as the government liaison officer to the council.

     The I Corps JCC rapidly became the coordinating hub for the civil 
activities of most of the U. S. governmental agencies in


                                     35



the Northern Region of Vietnam.  In addition to the representatives of the 
Vietnamese government and HQ, III MAF, membership on the council included 
members of the following U. S. military, naval, and civilian agencies:

        a.  I Corps Advisory Group, MACV.
        b.  MACV Combined Studies Division.
        c   Naval Support Activity, Da Nang.
        d.  U. S. Embassy, Political Advisor on Staff, III MAF.
        e.  U. S. Agency for International Development, 1st Region.
        f.  Joint U. S. Public Affairs Office, 1st Region.

     The formation of the council under the auspices of the CG, III MAF 
focused Marine Corps attention on the importance of the other war in Vietnam 
and was a powerful boost for organized civic action.<6>  But rural 
construction was a complex thing and the members of the council had to 
establish several working committees to assist them in accomplishing their 
mission.  The committees, within their assigned fields, monitored the 
development of U. S. and Vietnamese plans for future action and determined the 
capabilities of the U. S. and Vietnamese military organizations and civilian 
agencies to support the plans.  The committees which were formed by the I 
Corps JCC read like a list of civic action programs.  The following were in 
operation by January 1966:<7>

        a.  Public Health        d.  Commodities Distribution
        b.  Education            e.  Psychological Warfare
        c.  Roads                f   Port of Da Nang

     General Walt realized, and his feelings were shared by the Commanding 
General, Fleet Marine Force, Pacific, Lieutenant General Victor H. Krulak, 
that the central issue of the struggle was the reinstitution of Republican 
political control over the rural areas.  But Walt knew that the lasting 
control, which had eluded the Marine Corps in its embryonic efforts against 
the Viet Cong from March August 1965, would result only from an indigenous 
political effort.  In turn, Marine Corps civic action could provide vital 
support for the government's effort only if HQ, III MAF, knew the government's 
plans, both political and military.  In the Marine Corps scheme of things, 
civic action linked Vietnamese rural construction with the combat operations 
of the Marine air-ground team.  To underscore the importance of the I Corps 
JCC, General Walt designated Brigadier Generals Keith B. McCutcheon and Melvin 
D. Henderson to sit on the council replacing the former colonel "to ensure 
that the III MAF [was] giving the council the best possible support in its 
program of assisting the government of Vietnam in the execution of its rural 
construction program in the ICTZ."<8>  The two generals began to represent the 
Marine Corps on 15 November 1965.


                                     36




 
                                 Golden Fleece

     At the highest level the month of August 1965 was a milestone in the 
synchronization of Marine Corps civic action with Vietnamese rural 
construction.  But farther down the chain of command, Marines developed 
several projects which proved to be of lasting importance.  Lieutenant Colonel 
Verle E. Ludwig, Commanding Officer, 1st Battalion, 9th Marines, controlled a 
sector which included four villages and numerous hamlets.  Ludwig took a deep 
interest in the village chiefs and made effective efforts to support their 
authority and to provide for the real needs of their people.  As the price for 
Marine Corps efforts, Ludwig sought information of intelligence value about 
the Viet Cong.  The battalion formed a joint "Area Security Council" and 
conducted a vigorous and effective counter-guerrilla campaign which totally 
changed the balance of power in its TAOR.  The peasants, like those at Le My, 
soon were convinced that the battalion was able to protect them from the Viet 
Cong.  After a particularly aggressive Marine Corps sweep through the 
battalion TAOR on 29 August 1965, Huynh Ba Trinh, Village Chief of Hoa Hai, 
"said that the villagers were impressed by the U. S. Marines and wanted to 
know if [they] would help them protect their rice crop from the Viet Cong 
tax."<9>  The chain of events was ideal.  The peasants needed assistance and 
had requested it through their government leader.  The Marine Corps was 
presented with a golden opportunity to support a representative of the local 
government and to fulfill a basic need of a large number of people.  
Lieutenant Colonel Ludwig's efforts at coordination, and demonstrations of 
Marine Corps superiority over the Viet Cong, were fused with the basic needs 
of a terrorized and partly starved population.  Lieutenant Colonel Ludwig 
accepted the invitation to protect the rice crop and Operation GOLDEN FLEECE 
was born.

     HQ, III MAF seized the opportunity offered in the area of the 1st 
Battalion, 9th Marines, and by mid-September 1965, GOLDEN FLEECE operations 
were absorbing the energies of a full Marine regiment and were taking place 
both in the Da Nang and Chu Lai areas.  The Marine Corps took the initiative 
from the Viet Cong in the critical field of food supply.  Marine Corps 
infantry battalions forced the Viet Cong to fight for rice which had been 
uncontested for the last two years of Republican weakness.

     A major strength of the Viet Cong had been its lack of dependence on 
fixed supporting installations.  Conversely, in order to maintain the image 
and the reality of political control, the Republican government had to protect 
fixed installations and areas.  The Viet Cong could be likened to bank robbers 
in a city who had the practical advantages of surprise in point and place of 
robbery, and the psychological advantages of being daring, resourceful 
individuals aligned against the


                                     37



police forces of an existing regime.  The government and Viet Cong roles were 
not completely reversed during the GOLDEN FLEECE operations, but only one rice 
bank could be robbed during the harvest of autumn 1965.  Finally, the Robin  
Hood diguise of the Viet Cong was wearing thin by 1965.  The Vietnamese 
peasantry, in spite of the heady Viet Cong promises for the future and the 
enforcement of terror in the present, had requested assistance from the Marine 
Corps.  The request of the people for protection against the Viet Cong was the 
most important fact about GOLDEN FLEECE.

       The GOLDEN FLEECE operations in autumn 1965 effectively harassed the 
Viet Cong.  The latter had been so successful curing 1963-1964 that they 
controlled large areas of the rich ice lands in the ICTZ, i.e., the bank 
robbers had done so well that they owned and occupied the northern rice bank 
by 1965.  But vested interests were anathema to guerrilla movements.  The 
strength of the Viet Cong lay in the ability to choose the weakest of a 
multitude of opposing installations and launch well-planned attacks against 
them in overwhelming strength.<10>  Operation GOLDEN FLEECE forced the Viet 
Cong either to give up an installation on which they had come to depend after 
two years of exploitation, or fight on Marine Corps terms.  Discretion was the 
better part of Viet Cong valor.  The Viet Cong lost probably 90 percent of the 
unrefined rice that they could reasonably have expected to collect based on 
their "tax receipts" during the preceding harvest.<11>


                       The Importance of Local Security:
               Development of the Combined Action Company Concept

     The Marine Corps developed another scheme in August 1965 which provided 
hard security for the peasants and supported rural construction.  Security for 
the Republic's hamlet dwellers was the beginning and the end of rural 
construction, and already by August, the Marine Corps was providing it against  
main force Viet Cong units.  For example, on 18 August 1965, the 7th Marines 
launched Operation STARLITE (18-21 August) against a main force regiment and 
obliterated it.  Reliable body count set the Viet Cong dead at 699 and 
intelligence follow-up revealed probable losses of 1,400 dead including a  
general officer.<12>  And equally as important as success in large unit 
operations, III MAF launched a program of saturation patrolling and ambushing 
during the hours of both daylight and darkness.  Marines moved freely in "Viet 
Cong country" 24 hours a day and this professional effort became the shield 
behind  which the Vietnamese government could reestablish control over the 
countryside.  For any lasting effort, however, the government and not the 
Marine Corps would have to protect the rural population; but, government was 
something which had its foundation in the people.  The government officials 
and the people ultimately had to protect themselves; and, the best


                                      38




 
                                 

                             FIGURE NOT AVAILABLE

     Golden Fleece:  the operations which were called Golden Fleece began in 
August 1965 in the Da Nang TAOR and rapidly spread to other Marine areas.  In 
this picture taken in September, Marine rifles protect peasants carrying rice 
to amphibious tracked vehicles (LVTP-5) for transport to a secure area. Golden 
Fleece was a response to local calls for aid. (MCA185781)

     Soap and water:  lack of personal hygiene was responsible for the high 
incidence of skin disease among children and adults in Vietnam.  In this scene 
Marines wash a little boy as a lesson for the mothers of Thuy Tan village west 
of Hue/Phu Bai in Sep 65.  LtCol Khoa, Province Chief of Thua Thien, evidently 
approves of this joint operation.  (USMC A185541)


                                     38a



form of self-help for the people was participation in the security effort 
against the Viet Cong terror.

     The Vietnamese people helped to protect themselves locally by forming 
Popular Force platoons which were used at the hamlet and village level.<13>  
Some of the better trained and motivated platoons produced remarkable results.  
But in general, the equipment and training of the platoons and their 
unimaginative use in static defensive positions made them a slender reed in 
the fight against the Viet Cong.  The latter were able to concentrate 
themselves at leisure against the fixed posts of the Popular Forces and by 
launching attacks with a predetermined crushing superiority in numbers and 
firepower were able to overwhelm them with ominous regularity. 

     During August 1965, however, in the Hue/Phu Bai area, the Marine Corps 
with the cooperation of several village chiefs formed a Joint Action Company 
to meet the problem of local security.  Both the Marines and Vietnamese knew 
the limitations of the Popular Forces but wanted to place local security on 
Vietnamese shoulders.  Several village chiefs agreed to allow four Popular 
Force platoons to work directly with four Marine rifle squads.  The resultant 
force was called a Joint Action Company and was commanded by a Marine Corps 
officer who used the Marines to train the Popular Forces in small unit 
tactics, marksmanship, etc., and to serve as the nucleus for patrols and 
ambushes throughout the village area assigned to each platoon.  The joint 
platoons would also conduct vigorous civic action programs in support of the 
local governing officials.  The program would emphasize self-help by the 
peasants in the civic action projects while security would be provided by the 
joint platoons.<14> 

     By 14 August 1965 the CG, 1st Vietnamese Army Division, had assigned six 
Popular Force platoons in the Hue/Phu Bai area to the operational control of 
the CO, 3d Battalion, 4th Marines.  The latter ensured the coordination of 
operations within the battalion TAOR by providing communications between the 
Joint Action Company and the battalion's combat operations center. 
Additionally, a Marine Corps officer with a knowledge of the Vietnamese 
language commanded the company and a Vietnamese officer acted as executive 
officer facilitating cooperation in both directions--Vietnamese and Marine 
Corps.  The Joint Action Company immediately freed one Marine Corps rifle 
company from security duty within the perimeter.  The concept promised to free 
the attached Marine rifle squads as soon as the Popular Forces had received 
the training and gained the confidence to defeat the Viet Cong alone. 

     The integration of Marines into Popular Force platoons was successful 
from the beginning.  In an "exclusive interview" with a reporter of the Los 
Angeles Times, General Walt revealed on 21 September 1965, that the concept 
was being tested and


                                     39




 
emphasized that the integration did not involve first line Vietnamese 
soldiers.<15>  General Walt cautiously revealed the integration because of the 
implications of foreign military control over Vietnamese forces.  Walt's 
caution was also justified in order to reduce the impact of any unforeseen 
setback in the program.  By the end of September, though, it was evident chat 
the program was developing successfully and General Walt publically announced 
a new and successful program in civic action.

     The ultimate importance of the integration program or Combined Action 
Companies--the present term for the former Joint Action Companies--was the 
support provided for Vietnamese revolutionary development.  Captain Francis J. 
West, Jr., writing at first band about the Combined Action Companies, had the 
following to say concerning their broader implications:

          Properly used and supervised, the CAC can become a catalyst
     for development at the village level.  Where there are Revolutionary
     Development Teams it can aid and support them.  Where there are no
     Revolutionary Development Teams it can work to help the Popular
     Forces and hamlet chiefs and elders bring about change and progress.
     CAC is an interim program designed to assist the Vietnamese.  It is
     not designed to displace the village leadership or replace the
     Revolutionary Development Program.  Quite the contrary...village
     chiefs and Revolutionary Development Team Leaders have been quick
     to use the CAC units in their support.<16>


                Support for Civic Action from the United States:
                         the Reserve Civic Action Fund

     While the development of civic action was accelerating in August 1965 
with the appearance of the GOLDEN FLEECE and the CAC concepts, the Marine 
Corps began a notable program of support for civic action on a nation-wide 
scale in the United States.  Captain Rodgers T. Smith, who was stationed at 
HQ, U. S. Marine Corps, Division of Reserve, and several other officers knew 
that tools, food, medicine, and other necessities were in short supply for 
Vietnamese civilians within the Marine TAORs despite government and private 
assistance efforts.  Yet thousands of Marines were in close, daily contact 
with Vietnamese civilians at the hamlet level and were available to distribute 
additional supplies.  At the same time thousands of Marine Corps reservists 
were anxious to assist their regular comrades by contributions of their own.  
An effective system would have been to purchase supplies in the United States 
and ship them overseas to III MAF which had the Marines and the machines to 
distribute them.  But shipping space was at a premium as a result of the 
buildup in Vietnam, and the purchase of commodities directly by Marines was 
prohibited by Marine Corps policy.<17> 


                                     40



                                 

                             FIGURES NOT AVAILABLE

     Claims against the Marine Corps:  damage to crops and homes and injuries 
to civilians were the inevitable result of a war amongst the people.  In this 
picture taken south of Da Nang on 13 Aug 65 the CG, III MAF himself presents a 
new motor-bike to a claimant.  The civilian (right) was struck by a Marine 
truck which destroyed his former bike.  (USMC A184977)

     Clothes for old men:  the warm scarf was contributed from the United 
States to Marines of III MAF who in turn arranged for its presentation to a 
citizen of Vietnam through officials of the government.  In this scene an ARVN 
soldier contributes the scarf in June 1965 to a needy farmer under pleasant 
and effective circumstances.  Note the waif lower right. (USMC A184687)


                                     40a




 
     With these problems in mind, Major Glenn B. Stevens and Captain Smith 
visited the Washington office of CARE on 24 August 1965 and discussed ways 
that the Marine Corps Reserve and CARE could alleviate the suffering of human 
beings in Vietnam and further the cause of Marine Corps civic action.<18>  The 
Marine Corps officers and the Director of the Washington CARE Office, Mrs. 
Ruth M. Hamilton, rapidly worked out a mutually agreeable plan.  Marines would 
collect no monies; instead, each Marine in the reserve would contribute 
directly to CARE offices throughout the United States in envelopes marked 
specifically for the "Marine Corps Reserve Civic Action for Vietnam."  CARE 
would then purchase the needed supplies and deliver them to the III MAF.  To 
avoid the bottleneck in shipping space from the United States and to assist 
the Vietnamese economy, CARE would purchase as much of the supplies as 
possible within Vietnam itself.  The Commandant of the Marine Corps launched 
the program officially on 13 September 1965 and emphasized that the conduct of 
a joint Marine Corps Reserve/CARE Program was a task short of mobilization for 
which the Reserve was singularly well-qualified.<19>  The Reserve did not 
disappoint the Commandant; by 3 January 1966 it had contributed over $100,000 
and simultaneously had carried out a bit of civic action in the United States   
--the annual Toys for Tots Program.<20>


                                      41



                                   Chapter VI

                     Accelerating the Pace of Civic Action
                 The Challenge of Support of Rural Construction
                           (September-December 1965)

     For the Marines in Vietnam, the month of September 1965 was one of 
expanding civic action programs and increasing emphasis on patrolling and 
ambushing.  Patrols and ambushes began to mesh more closely with civic action 
and rural construction.  Both of the latter were possible only with the 
security or the operators of the civic action medical teams, Vietnamese 
People's Action Teams, etc.  Operations like STARLITE and PIRANHA (7-10 
September 1965) against main force Viet Cong units reduced the chances of 
overt action against the air facilities in the Marine Corps TAORs.<1>  But 
these operations took place i